We audited your online presence, scored it across five categories, and built you a new website before this conversation. Scan the QR code below to see it on your phone. No commitment required.
Your Current Score
30
/ 100
Below average for a dental practice with your credentials
Local SEO (Google Search)
30%
Trust Signal Visibility
45%
New Patient Conversion
40%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
AI Search is an emerging category — no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Sleep Dentistry Not Visible
Your AADSM certification means you can treat sleep apnea without a CPAP machine, using a custom oral appliance. Based on our research that is not common in Rogers. Patients searching for this cannot find you because it is not visible on your site.
55-Year Family Story is Buried
Dr. William Pucel founded this family of practices in 1971. Your current site does not tell this story in a way that differentiates you from corporate dental chains expanding into the northwest metro.
4.9 Stars Not in the Hero
You have 494 Google reviews and a 4.9 star rating. New patients see your competitors first. Your strongest trust signal only appears if they dig. It needs to be the first thing a visitor sees.
AI Search: No Signals Present
ChatGPT, Perplexity, and Google AI Overviews now answer "best dentist near Rogers MN" directly. They pull from structured data, FAQ content, and a file called llms.txt. Your current site has none of these. Patients using AI to find a dentist are not finding you.
Sleep Dentistry Gets Its Own Section
A full spotlight section with your AADSM credential explained. Patients searching "sleep apnea dentist Rogers MN" or asking Google AI will find you, not a general practice.
4.9 Stars and MN Monthly Award in the Hero
Your star rating, review count, and Minnesota Monthly Best Dentist 2025 recognition are the first thing a new patient sees. A patient who sees 4.9 stars and 494 reviews before anything else does not need to be convinced.
Google Search: Rogers, MN and 7 Nearby Cities
The site targets searches from Rogers, Elk River, Dayton, Otsego, Champlin, Maple Grove, and more. Local schema markup, city-specific copy, and a "Dentist" structured data type tell Google exactly who you are and who you serve.
AI Search: Built to Be Cited by ChatGPT and Google AI
We built the site so AI assistants can read it. Structured FAQ content, schema markup, and a specific file called llms.txt tell AI tools who you are and what you treat. When a patient asks "who is a good family dentist near Rogers," your practice has what it takes to show up in that answer.
New Patient Value
$800+
Average annual revenue per active patient in a private dental practice (industry estimate)
Just 1 New Patient / Month
Paid For
One additional new patient per month from better search visibility covers the monthly investment.
Your Investment
$299 setup + $599/mo
3-month start, then month-to-month. Cancel after with 30 days notice, no penalty. Site, SEO, and ongoing updates included.
![QR code to preview A Gentle Dental Center's new website]()
Scan with your phone
Your new website is live.
See it right now.
We built this for you before our conversation. No commitment required. Scan with your phone or type the address below. See what 494 five-star reviews, sleep dentistry, 55 years of family legacy, and a site built for both Google and AI search looks like.
- Full homepage, fully designed
- Meet the Doctors section
- Sleep dentistry spotlight
- 4.9 stars in the hero
- FAQ with structured data
- 7-city service area coverage
- Mobile sticky booking bar
- Built for Google and AI search
What our work covers across all five categories — and what it takes to go further
Website Design & UX
With Refiners Co: 90%
To reach 100%:
- Individual page per service (sleep dentistry, implants, cosmetic, pediatric)
- Doctor bio pages with real photos
- Licensed professional photography, self-hosted
- Patient video testimonials embedded
Local SEO / Google Search
With Refiners Co: 85%
To reach 100%:
- Google Business Profile fully optimized (photos, posts, Q&A, services)
- Monthly blog posts targeting Rogers and surrounding city searches
- Citation audit: Healthgrades, ZocDoc, Yelp all consistent
- Review responses on every Google review
- Rogers Chamber of Commerce listing and local backlinks
Trust Signal Visibility
With Refiners Co: 90%
To reach 100%:
- AADSM, FAGD, and AACD credential badges with licensed logos
- MN Monthly Best Dentist badge displayed
- Cosmetic before/after gallery (descriptive copy only)
- Full staff team page with real photos
AI Search Visibility
With Refiners Co: 88%
To maximize (ceiling ~90%):
- New FAQ content added monthly as AI systems update
- Person schema for each doctor (so AI cites Dr. Jill by name)
- Blog posts written answer-first so AI pulls your content directly
- llms.txt kept current as services and staff change
New Patient Conversion
With Refiners Co: 75%
To reach 100%:
- Google Local Services Ads (appear above regular results with a Google Screened badge)
- SMS or live chat widget for after-hours inquiries
- New patient offer on the homepage
- Google Ads retargeting for visitors who did not book
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, Q&A answered, services list maintained |
GBP is the first thing patients see in Google. An active, complete profile ranks higher and converts more clicks to calls. |
$199/mo |
| SEO Content |
2 blog posts per month targeting local search terms, keyword tracking, monthly citation audit |
A new website improves your rankings for a while, then stops. Fresh, locally targeted content is what keeps moving you up in Google and AI search after that initial gain. |
$299/mo |
| Service Pages |
Four additional pages: sleep dentistry, dental implants, cosmetic dentistry, pediatric dentistry. Each page optimized for its own search terms. |
Each service page is a new door into your site from Google. Patients searching specifically for sleep apnea or implants find you directly. |
$499 one-time |
| Google Local Services Ads |
LSA account setup, verification, and monthly management. You pay per lead, not per click. Includes budget recommendations. |
LSAs appear above all regular search results with a "Google Screened" badge. Dental is one of the strongest LSA categories available. |
$199/mo + ad spend |
| Photo Coordination |
Local photographer sourced and briefed, shot list prepared (team, office, equipment), photos delivered self-hosted and ready for the site |
Real photos outperform stock images in trust and conversion. Stock photos are recognizable and undermine credibility. |
$99 + photographer |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions you will probably ask us (and honest answers)
How long does SEO take to work?
Google ranking improvements take 90 to 180 days for local search terms. Google Business Profile changes show faster, sometimes within 30 to 60 days. AI search citations can appear faster than traditional rankings because AI systems update more frequently. We track movement monthly and show you the data.
What about Google Ads?
Google Local Services Ads (LSAs) are the better starting point for dental. They appear above regular search results, charge per verified lead rather than per click, and show a "Google Screened" badge that builds instant trust. Traditional Google Ads require more budget and management to be cost-effective. We recommend LSAs first.
What about social media?
Honestly, for a dental practice in Rogers, Google and AI search will drive significantly more new patients than Facebook or Instagram. Social media builds brand familiarity with people who already know you. Search captures people actively looking for a dentist right now. We suggest getting search right first, then adding social if you want it.
Can you help me get more Google reviews?
Yes, with one important boundary. We cannot send targeted review requests to specific patients on your behalf because that would touch patient data and create HIPAA exposure. What we can do: design an in-office review card with a QR code, create a "Leave us a review" prompt for your Modento confirmation emails (you send it through your system), and coach your front desk on the timing. Simple and effective.
What is the difference between this and my current website?
Your current site is on a shared dental platform with language like "each office is separately owned and operated." That type of platform typically locks the underlying code, which means you cannot add structured data, custom FAQ schema, or AI visibility signals without the platform's permission. The site we built is fully custom and fully yours. You control everything.
What happens if I want to cancel?
We ask for a 3-month start, because that is how long real SEO movement takes. After that, 30 days written notice, no penalty, no hard feelings. You keep the website, the domain stays yours, and we hand off everything cleanly. We do not hold sites hostage or lock you into annual contracts. Our only retention strategy is doing work you are happy to keep paying for.